Analytic practice · 13+ years · CEA-licensed · Singapore

Not a transaction.
A real estate journey.

I'm Edwin Goh — a licensed salesperson who leads with analysis, not inventory. For 13+ years I have helped clients map the path before committing capital: HDB upgrades, concurrent sale and purchase, duty and loan sequencing — planned in writing, not improvised.

PropNex Realty Pte Ltd · CEA Reg No. R044074H

Edwin Goh, licensed real estate salesperson
Edwin Goh · 13+ years in practice

New launches

Launched in 2026, still selling

LaunchingOCR · D22 · 99-year leasehold

Lucerne Grand

Lakeside Drive, Jurong West · 570 units

From S$1,498,000

Mixed development directly linked to Lakeside MRT (East–West Line), in the Jurong Lake District growth area. 2-bedroom from S$1.498M per CDL's preview release.

Floor plans, site plan & schools →
SellingCCR · D10 · 99-year leasehold

Amberwood at Holland

Holland Link, Holland Plain · 212 units

From S$2,542,000 · S$2,881 psf

First launch in the new Holland Plain precinct. Family-sized 3- to 5-bedroom layouts only — no 2-bedroom types.

Floor plans, site plan & schools →
SellingCCR · D09 · 103-year leasehold

Sophia Meadow

132 Sophia Road · 41 units

From S$1,273,000 · S$2,498 psf

Boutique low-rise of 41 homes on Mount Sophia, walking distance to Dhoby Ghaut and the Orchard end of town.

Floor plans, site plan & schools →
SellingCCR · D11 · 99-year leasehold

Dunearn House

Dunearn Road (Turf City), Bukit Timah · 380 units

From S$1,505,000 · S$2,856 psf

Low-rise blocks on part of the former Turf City land off Dunearn Road, Bukit Timah.

Floor plans, site plan & schools →
SellingOCR · D26 · 99-year leasehold

Lentor Gardens Residences

Lentor Gardens · 502 (incl. 3 strata terraces) units

From S$1,571,300 · S$2,292 psf

The latest of the Lentor Hills estate launches, near Lentor MRT on the Thomson–East Coast Line.

Floor plans, site plan & schools →
SellingRCR · D05 · 99-year leasehold

Hudson Place Residences

18 & 20 Media Circle, one-north · 327 units

From S$1,723,000 · S$2,468 psf

Mixed development in the one-north media and research district — a tenant catchment for investors, and close to the city-fringe employment belt.

Floor plans, site plan & schools →

All new launches →

Working together

A clear sequence, every engagement

Every engagement is a chapter in a longer journey — upgrade, concurrent move, next asset, or business space. The analytic sequence stays the same.

  1. 01

    Frame the journey

    What you are building toward — not only this deal. Constraints, cash, timing, and policy. Upgrade paths, concurrent calendars, duty and loan order. Written before any stock search.

  2. 02

    Analyse what fits

    Criteria first. Then structured research: comparables, context, scenarios. Technology for the homework. You get a shortlist with reasons — not a flood of listings.

  3. 03

    Stay on the journey

    Negotiation and execution with the reasoning still visible. If a deal is wrong for the path, I say so. Many clients return or refer — this is a relationship, not a one-time close.

Full services overview →

Complex chapters

More than concurrent sell-and-buy

Concurrent moves matter — see concurrent sale & purchase — but so do HDB upgrade structures, duty and loan order, bridging housing, and multi-asset progression. Same discipline: map the path before you commit capital.

  • HDB upgrade paths

    Hold vs sell, private vs EC, cash buffer vs dual purchase. The structure (and ABSD / LTV treatment) usually decides the ticket — not the showflat tour.

    Upgrade paths →
  • Concurrent sale & purchase

    Two completion calendars, financing and duty sequencing, chain risk if one side slips. Written plan before either side is rushed.

    Concurrent sale & purchase →
  • Duty & loan sequencing

    First vs further property, ABSD tiers, LTV while an existing loan is open, and when temporary housing is cheaper than a broken loan stack.

    ABSD context →
  • Bridging & temporary housing

    Sell HDB before private TOP, resale completion gaps, or EC-then-sell sequences. Cash flow and MOP rules mapped so you are not forced into a bad interim.

    Timing in upgrade paths →
  • Progression & multi-asset

    Next home, investment hold, rightsizing, or commercial / industrial when the brief needs it. Same analytic method — different chapter.

    Asset progression →

A fit if you

This practice is a good fit if…

  • Want analysis and scenarios before you tour or commit
  • Prefer a long-term advisor over a one-deal transaction
  • Need complex paths planned properly — HDB upgrade, concurrent sell-and-buy, duty and loan sequencing
  • Want the pros and cons in writing so you can re-read them later — without pressure to decide on the spot

Client notes

What working together felt like

Real feedback from clients — many from public Google reviews. Use the arrows to browse the strip.

Your turn

Share your own note about your journey with Edwin

If we have worked together — buy, sell, concurrent move, upgrade, or something longer — I welcome a short note for this strip. Notes are reviewed by me before they appear; nothing is posted automatically.

Prefer a public review? Most notes here also come from Google reviews.

Leave a Google review

Opens WhatsApp with your draft. I approve every note before it appears here. Prefer Google? Use Google reviews.

Start here

Tell me what you're weighing.

A short WhatsApp is enough — buy, sell, concurrent sale & purchase, HDB upgrade, or portfolio. I'll reply when the question can get proper attention.